WalkImPAct - Just Walk It
Building Resilience Through Movement
WalkImpact helps security forces, emergency responders, and rescue teams build mental resilience through movement, positive psychology, and community support.
Our mission: transform lives through personalized movement coaching. Join us in building resilience, one step at a time.
On October 7th, 2023, our lives changed forever. As Israelis, parents, high-tech executives, entrepreneurs, and officers in the military, we experienced one of the most painful moments for our nation’s history.
We lost friends, colleagues, and loved ones.
Walkimpact- it’s more than a startup it’s a mission
The Team
CEO & Co-Founder - Eliav Ser
  • Major (Res.), Operations Officer, Serial entrepreneur with 20+ years of experience in marketing, sales, and high-tech. Began career at 13 with Shufersal, led teams at Bezeq Online by 16. Experience in Israeli politics, community-driven projects with Mobilize, and founding a startup to help SMBs build brand communities. Collaborated with over 20 companies, led 200+ campaigns, managed 10+ teams, and oversaw budgets totaling tens of millions of dollars.
Advisor CTO
Versatile software engineer with 12+ years of experience, specializing in integration, architecture, networks, robotics, and real-time video, audio, and data streaming. Founder/co-founder of 3 companies: Parenting Science (telehealth solution), Future Cachet (software solutions), and Parareach (Fractional CTO services). Managed teams of 35 people, including 6 team leaders. Co-inventor of multiple U.S. patents in smart warehouse operations and wireless communications optimization.
CPO & Co-Founder -
  • 15+ years of experience in product management, driving innovation, growth, and market impact. Expertise in UX, market research, customer analysis, and stakeholder management. Passionate about details, creativity, and bringing ideas to life. Key principles: Do what you love, move fast, and prioritize execution over perfection.

linkedin

Eliav Ser 🏳️‍🌈🎗 on LinkedIn: הנאום שלי היום בועדת בריאות, בכנסת __ כבוד היושב-ראש הוועדה, משפחות…

הנאום שלי היום בועדת בריאות, בכנסת __ כבוד היושב-ראש הוועדה, משפחות שכולות, משפחות של האחים והאחיות שלנו בעזה שצריכים לחזור עוד היום, חברי הכנסת, נציגי…

Strategic and Support Partnerships
Professional Partners (Advisors & Experts)
  • D.r Roy Aloni - Expert Rehabilitation Psychologist. Senior Lecturer, Department of Psychology, Ariel University. Head of Psychological Unit, Multiple Sclerosis Center, Sheba Tel-Hashomer.
  • Shiri Rosenblat-Itzhak - Executive Coach (NYU) , MA Happiness
  • Professor Idit Matot - Director of the Division of Surgery and Chair of the Department of Anesthesiology, Intensive Care and Pain at the Tel Aviv Medical Center
  • Amit Sagiv - Head of company , GM , Payments by Wix
  • Eynav Haim-Sayag - CEO @ Place-IL Innovation & Collaboration leader Cyber Security
  • Irit Zeevi - Experienced Startup Executive | Entrepreneur
  • Liat Niederman Ben Menashe - Freelance VP Marketing
  • Merav Shoval-Hinkis - HR executive, life coach, student of dynamic psychotherapy, head of people at Pitango and consultant for SUs.
Mission & Vision
Empower
We provide a personalized AI-driven walking app for security forces battling pre-PTSD.
Innovate
Our goal is to lead the wellness sector with cutting-edge solutions for mental resilience.
Transform
We aim to revolutionize mental health support for those who protect us daily.
Product Differentiators & Key Features
AI Personal Trainer
Adaptive walking plans tailored to individual physical and mental health needs.
Wearable Integration
Real-time data tracking for steps, heart rate, and mental well-being indicators.
Wellness Navigation
Intelligent route suggestions with mindful stops, like Waze for well-being.
Community Challenges
Gamified engagement with milestones and rewards, inspired by Duolingo's success.
The Inspiration – A Life-Changing Moment
1
Trauma
October 7th brought unimaginable challenges, shaking the foundations of my mental well-being.
2
Discovery
In my darkest moments, I found solace in the simple act of walking.
3
Transformation
Each step became a catalyst for healing, rebuilding my resilience day by day.
4
Inspiration
My journey inspired the creation of WalkImP-Act, to help others find their path.
Addressing a Critical Need
1
Pre-PTSD Prevalence
Security forces and veterans experience high rates of Pre-PTSD, leading to potential long-term health challenges.
2
Traditional Treatment Gaps
Current treatment options can be expensive, inaccessible, or intrusive, leaving many individuals without adequate support.
3
Focus on Prevention
WalkImP-Act emphasizes prevention and daily mental resilience, providing a proactive approach to mental wellness for this specific audience.
Target Market & Business Model
Target Market
Initially focusing on Israel, we'll expand to the U.S. and then globally. Our reach will be expansive yet focused.
Potential Customers
We'll partner with defense ministries, veterans' organizations, NGOs, and rehabilitation clinics. Our impact will be far-reaching.
Revenue Streams
  • B2G Licensing Agreements
  • User Subscriptions
  • Strategic Partnerships
From PTSD to PTG: A Path to Post-Traumatic Growth
WalkImP-Act helps security forces and veterans transform trauma into growth and resilience. We focus on these key areas:
Community
Building a supportive network for connection and empowerment.
Brain Rewiring
Using neuroplasticity to reshape responses and build resilience.
Movement
Physical activity for healing and growth.
WalkImP-Act provides a holistic, personalized approach to mental wellness.
5-Year Roadmap Overview
1
2025: Launch
Develop initial product and prove concept in Israel. Lay groundwork for international expansion.
2
2026: U.S. Entry
Prepare for U.S. market. Introduce gamification features. Expand pilot programs.
3
2027: Partnerships
Focus on U.S. growth. Forge strategic brand partnerships. Enhance product offerings.
4
2028: Global Reach
Expand to Europe, Canada, and Australia. Adapt to new market needs.
5
2029: Innovation
Scale globally. Implement advanced AI features. Diversify revenue streams for sustainability.
Market Opportunity
Global Wellness Market
$121B by 2027
PTSD Treatment (U.S. Veterans)
$10B annually
Potential Users
~5% of global security personnel